“Promoting UPcycling in Circular Economy through INNovation and education for creative industries in MEDiterranean cities"


Med Cities face the problem of overwhelming waste production demanding effective management. Circular Economy (CE) may offer a solution to this challenge, as it changes the production/consumption model by reintroducing waste in the production cycle. The Med cities may thus benefit from embracing circularity principles in terms of creating resilient urban environments & communities, establishing a supportive framework for SMEs development & networking.


Notwithstanding the current socio-economic, technological & environmental disparities between EUMC & MPC, Southern & Northern cities share common cultural & traditional characteristics. Also, it is generally known that the Cultural & Creative Industries (CCIs) present a remarkable percentage of the total Med Cities urban production. Therefore, building on their common identity by integrating into their productive schemes the circular principles could lead to the extrapolation of new added value for the local communities. Some of the main outputs of INNOMED-UP benefiting CCI SMEs and local urban communities are CCIs support services in terms of knowledge & innovation, networking at local and cross-border level, clustering methodologies & smart tools, services on building innovation capacity and better access to financing tools.

The proposed intervention in CCIs is expected to shift local urban economies towards a circular production/consumption paradigm including optimal use of material resources, innovation enhancement for SME level, knowledge transfer among Med-cities, social inclusion and citizens’ engagement. In conclusion, the intervention will be based on cross-border collaboration, with the EUMC contributing with technological developments (such as modern procedures of upcycling, new technological informative platforms, new materials and innovative educational tools) & the MPC’s sustaining traditional organizational cooperation schemes, traditional techniques & recycling practices that the EUMC have abandoned.